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Secrets to Growing a Successful YouTube Channel

The YouTube game has changed like never before. Learn how to grow your own channel in 2025 using the same secrets as Mr. Beast, Ryan Trahan, MKBHD, Mark Rober and other successful channels.

By Jordy Vandeput ★ 4.8 (59 reviews) 9 lessons 52m Project files included
Buy course $79
Save 88% Or take everything Cinecom Complete Bundle 14 courses · 24 video packs · 1 partner deal $197 $1,704.70 total value See the bundle
Trailer Cinecom
What you'll learn
  • Create thumbnails and titles that have a high click-through-rate
  • Write a scenario for maximum retention
  • Record clean video and audio
  • Keep the audience hooked with an exciting edit
  • Turn viewers into subscribers with the right call-to-action
About this course

This course shows you how to plan, make and package a YouTube video so that people click it, keep watching and come back for the next one. You learn how to define your audience with a persona card, build thumbnails and titles, write a video with a story, film and edit it with the gear you already have, and end it with one call to action. It is made for people who want to start a YouTube channel and for creators whose videos do not get the views they hoped for.

What you'll learn in this YouTube course

The lessons follow the order in which you make a video.

  • Video ideas: describe your viewer as a persona (name, age, hobbies, struggle, motivation), find that persona in your YouTube Studio analytics, and use the persona card to check every idea before you shoot it.
  • Thumbnails and titles: the three stages a viewer goes through (attention, understanding, relevance), how a title complements a thumbnail, and how to package a plain topic such as a strawberry pie recipe into something people want to click.
  • Video scenario: a story in four parts (setup, incidents, struggle, resolution), applied to a Viking run and even to a tutorial about installing antivirus software.
  • Video making basics: side lighting, backgrounds you stand out against, breathing space in the frame, and why the microphone has to sit right next to your mouth.
  • Video editing basics: tight cuts, a zoom that hides a jump cut, b-roll, text animations, sound effects, J and L cuts, and timing jokes with the music.
  • Call to action: why a call to action has to be a two-way trade, why you ask for one thing at a time, and how clickable cards in YouTube Studio send viewers to your next video.
  • Engagement: turning viewers into core fans through the comment section, community posts, and giving people a real reason to comment.

How the course is built

There are 9 lessons with a total runtime of about 53 minutes. Jordy works through examples from different niches, among them vlogs, beauty channels, Lego building, cooking and tutorials. Two lessons give you a task: write a persona card for your own channel and test an idea with it, and collect five YouTubers whose video and audio quality you like, then recreate their lighting and background and compare the photos side by side.

The course includes one project file, YouTube_Persona_Card.pdf (0.4 MB), the persona template used in the Video Ideas lesson.

Who this course is for

It is for people who want to start a channel and for creators who are already uploading but do not see the views. The course is listed at beginner level. You do not need a particular camera: Jordy says you can follow along with the gear you have, even a phone. You also do not need a particular editing program, because the editing techniques work in any video editor.

It is not a software tutorial. The two video lessons cover basics (lighting, framing, audio, editing techniques). For a deeper look at camera framing or editing, Jordy points to his other courses.

It is also no shortcut. In the final lesson Jordy says you should not expect your channel to take off right after watching, and that growth takes anywhere from a couple of months to a year or two.

What you need

A YouTube channel (or a plan for one), a camera or phone, and any video editing software you are comfortable with. YouTube Studio is used in the lessons to look at audience analytics and to create clickable cards.

Lessons
9 lessons 52m 2 free previews
Jordy introduces himself, his two channels and what the course covers: thumbnails with a high click-through rate, videos that hold retention, and storytelling. Any gear and any editing software will do.
Build a persona card (name, age, hobbies, struggle, motivation), read your audience in YouTube Studio analytics, and test video ideas against it using Jeff the camper and Emily the stand-up comedian as examples.
Why a thumbnail and title work as marketing for your video. Walks through attention, understanding and relevance with a Fortnine and a MrBeast example, then builds a strawberry pie thumbnail and title from scratch.
Turn any topic into a story with four parts: setup, incidents, struggle and resolution. Applied to a Viking run and to an antivirus install tutorial, with retention curves showing why it matters.
Practical video and audio basics: side lighting, a background that makes you pop, breathing space in the frame, and a lav mic next to your mouth. Ends with a five-YouTuber recreation exercise.
Editing tricks that keep people watching: tight cuts, a zoom to hide jump cuts, b-roll, text animations, sound effects, J and L cuts, and music pauses that make jokes land. Any editing program works.
How to write a call to action that gives the viewer something back. Covers asking for a subscribe mid-video, using one call to action at a time, and clickable cards that send viewers to your next video.
How to turn viewers into core fans through engagement: showing real emotion, community post themes like Poll Monday, and giving people a reason to comment, such as letting them choose or setting a like goal.
Jordy tells how his channel grew over the years and why you should set a goal for yours from day one. Success comes from passion and stories, and the advice is to restart the course for each new video.
Your instructor
Jordy Vandeput

Jordy Vandeput

Founder of Cinecom · 2.75M+ subscribers on YouTube

Jordy Vandeput is a Belgian filmmaker who has taught practical filmmaking to millions through Cinecom. He breaks professional techniques down into clear, repeatable steps you can use on your very next project.

Watch on YouTube
From the course
What students say
★ 4.8 · 59 reviews

Me gustó mucho el curso muy claro y muy util su explicación.

Jhonier P.

Had taken Jordy's editing courses when I started content creation and he gave me the tools I needed to make 100+ shorts. Now that I'm starting youtube this was the perfect piece of motivation I needed to get going. 10/10 as per usual short lessons but with excellent, valuable, actionable info!

Stephen La Rosa

Learned Lots Of Things, It Is a Nice Course For Content Creation, Beautifully Explains Everything.

Rohit Mandavkar

It delivers what it promises and more: it boosted my motivation.

Gabriel Albuquerque

Couldn’t load more. Try again.
Questions
No. The course is listed at beginner level and starts with how to choose a video idea. Jordy says you can follow along with whatever gear you have, even a phone, and with any editing software.
None in particular. Jordy says all techniques work with any gear and any editing program, and that you should use whatever you feel comfortable with. He mentions he edits in Adobe Premiere Pro, but nothing in the course depends on it.
Yes. The course includes YouTube_Persona_Card.pdf (0.4 MB), the template used in the Video Ideas lesson to describe your viewer and test your video ideas.
You will know how to pick a video idea with a persona, design a thumbnail and title, write a story for the video, film and edit it for retention, and add one call to action. Jordy tells you to use the lessons as a routine for every new video.
Jordy is direct about it: do not expect your channel to take off right after watching. He says it takes a couple of months for some people and a year or two for others, and that setting a goal early helps you grow faster.
No. Jordy says that stuffing keywords in your description and other SEO hacks no longer work. The course focuses on ideas, thumbnails, titles, stories, editing, calls to action and engagement.
Sign in to your Cinecom account and every lesson streams right away, on any device. You keep access for life, for as long as the course stays in our catalogue.
One time. You pay once and keep lifetime access. There is no recurring subscription.
No. Lessons stream from your account. When a course comes with project files, you download those from the course page in your account.
No. When a course teaches a program, the course page shows which one, and you need your own copy.
Yes, you can sign in on your phone, tablet or computer. Your account is personal, and signing in on several devices at the same time can end your other sessions.
Yes. Paddle, our reseller, runs the checkout, charges any VAT or sales tax and sends you the invoice.
No. Our courses do not come with a certificate.
Watch the free preview lessons and browse the full lesson list before you buy. Every lesson unlocks the moment you enrol, so purchases are final. This never affects your statutory rights if a course is faulty or not as described: email [email protected] and we will help.
Cinecom Complete Bundle

Every course. Every pack. One price.

  • 14 courses
  • 24 video packs
  • 1 partner deal
  • Every future release
$197 Total value: $1,704.70 Save 88%
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